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Editorial Calendar

The Editorial Calendar gives you a month-at-a-glance view of every content piece across all your publishing channels. It is the fastest way to spot gaps, avoid overlaps, and keep your output on a predictable cadence.

Month-view editorial calendar showing color-coded content pieces across WordPress, MailChimp, Connect, and LinkedIn channels

In the left navigation, go to Content Engine, then select Plan, and click Editorial Calendar.

The calendar opens on the current month. Each cell shows the day number and a count badge when more than one piece is scheduled that day. Use the and arrow buttons to move between months, or click Today to jump back to the current month.

Three view options sit in the top-right toggle: Month, Week, and Quarter. Switch between them to zoom in on a single week or zoom out for a quarterly overview.

Each content piece is color-coded by its publishing channel:

  • Blue — WordPress
  • Copper — MailChimp
  • Gold — Connect (Sherpa email)
  • Purple — LinkedIn

The legend appears in the calendar header so you can read the color key at a glance.

Click any colored event chip to open that content piece directly in the Composer, where you can review or edit the draft.

Click the + Schedule button in the top-right to add a new item to the calendar.

Click Subscribe (iCal) to add your editorial calendar to an external calendar application (such as Apple Calendar or Google Calendar) so your publishing schedule stays visible alongside the rest of your commitments.